I.D.C. Holding, a.s. established its subsidiary company I.D.C. HUNGÁRIA, Rt. in the year 2000 in Hungary. Since 1.1.200 I.D.C. HUNGÁRIA became a sole importer of products coming from its parent company to the Hungarian market. The first distribution company importing products to Hungary was company Remax, a.s. distributing at that time also brands like Ferrero and Anton Berg. I.D.C. HUNGÁRIA resided first in Debrecen and it moved only after few months of its performance to the capital of Hungary to Budapest. At that time the company employed 8 to 10 employees.
Entering the Hungarian market preceded market research and analysis of customer habits. Analysis clearly pointed out competitiveness of products offered by I.D.C. Holding, a.s. that have been consequently launched to the market. Selected products were gingerbreads (Bombi, Familio), biscuits (Trend), and products for diabetics (ELA), candies (Verbena) and wafers (Andante). Into this portfolio were included new products in the following period of time like Snehulky, Horalky, Bananky and seasonal products. With the help of appropriate marketing promotion became popular the Bombi brand. Its products are not only for children consumers but also for adults. This was proven also by sales results within that period.
I.D.C. HUNGÁRIA has decided to create its own business team in the second phase to improve distribution and increase quality of customer service. This team started to work at the beginning of the year 2002. Its successful operation is also proven by fact that Bombi gingerbreads with three different flavors were awarded in 2002 within their segment as "the most successful brand of the year". Based on attained turnover in the year 2003 in Hungary, company management decided to build its own logistic depot and office building where is located the company domicile. The depot is located in the south part of Budapest at the Danubian isle called Csepel, in district of Szigetszentmiklós, not far from the MO highway beltway.
Implementation of information technologies ISOZa IFS was important step leading to improvement of work efficiency.
I.D.C. HUNGÁRIA, R.t. presents traditional Slovak products during its eight year performance at the Hungarian market and “sweetens” everyday life of ten million citizens of Hungary.